Maison Berger Paris & Incremys: The SEO Revolution to Dominate the Home Fragrance Market
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80%
Keywords in Google first page whose 50% In the Top 3
20%
Sales generated by SEO on the France site
÷ 5
Writing time divided by 5 thanks to Incremys custom AI
+70%
Of keywords at the top of the Google results
Presentation
Sector
Maison Berger Paris, a century-old house dedicated to the art of living
For over 125 years, Maison Berger Paris has embodied French excellence in the world of home fragrances. With its iconic Berger lamp and a range of elegant olfactory creations, the brand invites customers to transform every home into a harmonious haven. Present in more than 70 countries, Maison Berger Paris stands out for its ability to innovate while cultivating exceptional artisanal know-how.
Presentation
Brakes and challenges before Incremys
- Almost no presence on non-branded search queries
- Small internal team, difficulty producing and optimizing content
- No “business” methodology to target high-impact keywords
- Lack of autonomy in managing SEO, complexity of existing tools
Objectives
The challenges of a premium brand in the digital age
01
Strengthen online visibility and awareness on non-branded keywords to attract a premium clientele looking for exclusive and inspiring scented products.
02
Support e-commerce growth and multiply traffic.
03
Create high-quality SEO editorial content at scale with a small team, while preserving brand DNA.
04
A strategic partnership with Incremys, since 2020
To meet these challenges, Maison Berger Paris has chosen the Incremys platform, an integrated and turnkey solution to manage its SEO strategy proactively and effectively.
Step 01
Diagnose and prioritize SEO actions
From the start, Maison Berger Paris used Incremys to audit the site and map priority pages such as categories and flagship product listings: fragrance journal, catalytic lamps, scented bouquets, car diffusers, etc.
By smartly prioritizing technical fixes and semantic opportunities, the team focused efforts where impact would be greatest.
Today, the technical foundation is solid: the team continuously monitors site health and implements necessary updates to support SEO actions.
Key Factor
“What really convinced me was the autonomy to manage every SEO aspect: strategy, keywords, content, monitoring site health. It’s a highly operational tool paired with proactive consulting support.”
David Sérandour, Digital Director
Step 02
A fact-based SEO strategy
With AI-driven keyword recommendations, Maison Berger Paris adjusted its SEO strategy to target audiences based on ROI. The team focuses on high-probability keywords to multiply site performance.
Market analyses offered by the tool help identify niche segments and high-value keywords, aligning editorial content with user search intent to gain rankings.
Daily benefits
“With Incremys, we identify our chances of winning transparently. What I appreciate is the very business orientation of the solution: it makes all the difference!”
Nancy Hardy - Digital Manager
Step 03
Centralized content production
To ensure fast and consistent SEO-optimized content production, the team adopted a collaborative editorial calendar to coordinate creation between internal teams and Incremys’ content factory writers, including:
- Brief module: writers capture brand essence while optimizing performance.
- SEO editor: real-time recommendations and optimization scores ensure compliance with briefs and SEO excellence.
- Article tracking: quick overview of drafts, reviews, ready-to-publish content, and SEO scores.
- Review module: easy proofreading with comments for improvements before publishing.
Daily benefits
“With the collaborative editorial calendar, we upload briefs directly, track publications, and review content easily… It’s centralized and nothing gets lost. The tool is really well designed!”
Nancy Hardy - Digital Manager
Step 04
Next-gen SEO with personalized AI
Using Incremys’ personalized AI and automation module, Maison Berger Paris dramatically increased content production capacity. They delegate large-scale writing tasks to AI, feeding it brand examples to ensure consistency and alignment with brand image.
This revolution saves huge amounts of time. By combining human creativity for strategic content and AI for massive product listings, Maison Berger Paris unlocked fast internationalization potential.
Results
“We divided content writing time by 5 with personalized AI, while maintaining high-quality writing.”
Nancy Hardy - Digital Manager
Daily Benefits
“Incremys' custom AI is becoming the core of the reactor and is transforming the way we approach SEO. We intend to rely on her to work on international content for our distributors!”
David Sérandour, Digital Director
Step 05
Proven results – The power of Maison Berger Paris SEO
Thanks to Incremys’ custom reporting and integration with analytics tools, the team now centralizes performance tracking in one place:
- SEO position trends for strategic keywords and best Google rankings
- Evolution of organic traffic and SEA equivalent over time
- SEO-driven revenue growth
With the SEO/SEA module, teams can manage both levers more effectively, seeking complementarity for optimal budget allocation.
Daily benefits
“Integration with Google Analytics, Search Console, and Adwords centralizes everything and makes analysis much easier. We export figures directly for management—it’s done. Clear insights make reports understandable for everyone.”
Nancy Hardy - Digital Manager
Results
Thanks to the innovative approach of Incremys Coupling human and personalized AI, Maison Berger Paris has not only consolidated its leading position on the home fragrance market, but also paved the way for the production of international and multi-media content (brand website, distributors etc.).
Imagine what Incremys competitive advantage could mean for your own business. Request your exclusive demo now
80%
Keywords in Google first page whose 50% In the Top 3
20%
Sales generated by SEO on the France site
÷ 5
Writing time divided by 5 thanks to Incremys custom AI
+70%
Of keywords at the top of the Google results
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