Keynote Hub Institute 2025 : how generative AI is revolutionizing digital professions

Vision

Everything starts with a search

$283B

Google contributes $283B to the activity of over 1.3 million businesses, media outlets, and organizations in the United States.

80%

In B2C, 80% of internet users conduct online research before purchasing a product or service.

57%

In B2B, 57% of the purchasing decision is already made before the client even contacts a salesperson.

Our vision

Google is getting smarter, outdated SEO tactics no longer work.

Google’s algorithms are improving for everyone’s benefit. The search engine increasingly delivers on its promise: to find the best content for every query.

Old SEO tricks used to reach the first page of Google are outdated. Focusing solely on technical aspects is no longer enough. Trying to “game” the search engine with dubious techniques is, at best, ineffective and, at worst, harmful to your brand.

Collaborative management of SEO campaigns: an absolute necessity

SEO content creation has never been approached with the same rigor and predictability as other digital marketing channels. Without a comprehensive approach, teams are forced to work in silos.

Marketing decision-makers need a software platform that helps them plan, execute, and evaluate the results of their SEO content campaigns. They need a transparent process that facilitates collaboration and highlights everyone’s contribution to shared objectives.

Finally, content is truly king

With the new Google, reaching the first page is impossible without high-quality editorial content. It’s the only way to sustainably increase your organic traffic and sales. In other words, content is finally king.

Google is getting smarter, old-fashioned SEO is over

Google's algorithms are improving for everyone's benefit. The search engine is increasingly living up to its promise: to find the best content for each search.

The old SEO recipes used to get to the first page of Google are outdated. Focusing on technology is no longer enough. Attempting to “hack” the search engine with dubious techniques is ineffective at best and harmful to your brand at worst.

Collaborative management of
SEO campaigns: one
absolute necessity

The creation of SEO content has never been the subject of such a rigorous and predictable approach as other digital marketing channels. In the absence of a comprehensive approach, teams are forced to work in silos.

Marketing decision makers need a software platform that helps them plan, execute, and evaluate the results of their SEO content campaigns. They need a transparent process that facilitates collaboration and values everyone's contribution to shared goals.

Collaborative management of
SEO campaigns: one
absolute necessity

The creation of SEO content has never been the subject of such a rigorous and predictable approach as other digital marketing channels. In the absence of a comprehensive approach, teams are forced to work in silos.

Marketing decision makers need a software platform that helps them plan, execute, and evaluate the results of their SEO content campaigns. They need a transparent process that facilitates collaboration and values everyone's contribution to shared goals.

Next-gen SEO starts here

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